Tips for Buying Platinum or Gold Jewellery Especially During Diwali

As per the Indian tradition, Dhanteras day is considered to be auspicious to buy gold. Therefore, people flock to the jewellery stores to buy this precious metal. However, nowadays people are also taking interest in diamond and platinum jewelleries. Both these choices are also very expensive and it has caught the imagination of many Indian buyers too.

For high-end customers, platinum jewelleries were always a choice and they used to prefer using a solitaire in their platinum due to its higher density. However, nowadays many other retail buyers too prefer to buy platinum engagement rings due to its attractive pricing. Earlier platinum used to be about 10 to 15 per cent higher than gold however nowadays they are almost equally priced.

If you are interested to do diamond jewellery shopping then you must remember 4Cs. These are as follows:

  • Colour
  • Cut
  • Clarity
  • Carat weight

The above four parameters will decide quality as well as the price of the diamond. If the diamond is internally flawless then it will be considered as a premium item. Jewellers usually use this feature in the solitaires only and they are usually made under special order. When you decide to buy any diamond jewellery under 20k or any platinum jewellery then you must remember following things:

  • Buy only certified diamond

Make sure that whenever you decide to buy any diamond jewellery then visit a well-known and reputed store whose credentials are known to everybody. In any case, you must make sure that the diamonds are certified by any international laboratories. Some of the names are Gemological institute of America (GIA) or International Gemological Institute (IGI). Few jewellers try to use their own certification however that does not authenticate anything about the quality of the diamond.

  • Check the hallmarking of platinum jewellery

There is a strong presence of Platinum Guild International in India too, as there are few authorised jewellers who sell platinum ornaments in India. If you visit the website of Platinum Guild India then you can find their list. It is not necessary to buy only from authorised dealers since every platinum item is authenticated by third party certification by certain underwriter’s labs, which is popularly called UL card. Therefore, while you buy any platinum jewellery then insist on this card, which will guarantee the right quality of the platinum.

  • Understand the buy-back dynamics

The market for platinum is still in evolving stage and hence only few select shops sell platinum jewellery as of today. Therefore, the buy-back policy of platinum is not as much established as gold in India. Therefore, if you have to exchange your ornament made of platinum material then you have to go to the same shop from where you purchased it. Therefore, you must insist on providing UL card along with.

  • Investment angle

You may not use diamond or platinum to hedge against inflation that you can do with gold. Hence, this is not a very good option for investment.

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