Your website is an extension of your company’s brand image and is an effective way to connect to customers. If you’re a business owner, it is vital that you have a website that is attractive in design and easy-to-use. A well-designed website makes it easy for customers to understand your business and browse your product offerings.
If you’re able to capture potential customers’ interest as soon as they arrive on your website, you will be able to boost your product sales and improve your profit margins. Well-designed and intuitive websites are, therefore, key to impressing customers. As more people shop online for products and services, and look for information on how and where to buy quality products, your company’s website plays an important role in letting customers know that your business can meet their requirements. There are many companies that offer professional web design services to businesses. This article talks about simple yet effective web design tips that can help you build a user-friendly website.
Create an Influential Home Page
When users visit your website, your Home page needs to create a lasting impression on their minds. Ensure you create a visually-appealing Home page with images and icons that showcase the USP of your products. Visuals make it easy to for customers to know what your business is all about, without having to spend additional time on reading through chunky text, encouraging them to further explore your website. If you’re using text to describe your business, it is important to break it up into small paragraphs with clear headings and sub-headings.
Clear Navigation Menu
The most effective way to encourage customers to explore your website is to design a well-defined navigation menu, ensuring a user can get the information he or she needs in three clicks, starting from the homepage. Include a simple and intuitive navigation menu to enlist your product categories without adding too many sub-categories. Always link your company logo to your homepage.
Enhance Web-site Readability
Designing a website with high readability makes it easier for your customers to scan your website quickly so they can access the information they need easily. Create a striking color contrast between the content text and your website background to help text stand out. Use white space to create proper spacing between text segments.
When designing your company website, it is necessary to keep in mind design elements and rules. Your website must be compatible on mobile devices such as smart phones and tablets. There are many companies that offer web design services to improve your online visibility.